They start with, sell with, and lead with WHY. They do it by clarifying, understanding, and communicating their purpose-their WHY-before communicating anything else. In that book, Simon explains how some of the world’s greatest leaders inspire themselves as well as other people to take action, buy their products, or champion their cause… I first learned about this concept of WHY when I read Start With Why by Simon Sinek.
Your WHY is also what inspires others to take action, spread your ideas, or buy your products.Īudio version: Press Play or Listen on iTunes Your WHY is what sets you apart from everyone else. Our WHY is the purpose, the cause, or the belief that drives every organization and every person’s individual career. But only a handful of us can clearly articulate WHY we do what we do… A few of us know HOW we do it-the things we think differentiate us or make us unique compared to the rest of the crowd, or our competition.
We’re all acquainted with WHAT we do-the products we sell, the services we offer, the jobs we do. All businesses, organizations, and careers operate on three levels: (1) WHAT we do, (2) HOW we do it, and (3) WHY we do it.
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